UK Creative Director at Light & Wonder Craig Turner Opens up About Rebranding, New Rainbow Riches Game, and More


Gambling time period to play slot clubs Online is excited to present Light and Wonder! Previously known as SG Digital, this organization expects to construct extraordinary games and establishments that offer players a consistent encounter across stages.

In February we partook in the chance of conversing with SG Digital’s Rob Procter about the organization and what they were presently chipping away at. Today, we are conversing with Craig Turner, UK Creative Director at Light and Wonder about their likely arrangements, club items, and new titles. Peruse our full meeting roar.

Hi, and welcome to CasinosOnline.com, we are excited to have you here! Allow us to begin with a short presentation, might you at some point enlighten our players a piece concerning yourself?
I’m the UK Creative Director here at Light and Wonder and have been with the organization for 2 and a half years. I began in the business as a Games Tester at William Hill similarly as iGaming was truly taking off and went gaga for the item. It’s an extraordinary method for getting into games plan as you wind up playing everything. From that point I assumed control over the customized guide at Hills and chipped away at games with providers like Blueprint, Inspired and IGT.

You have been working in the iGaming business for almost 10 years. Could you at any point let us know what has working at Light and Wonder brought to you regarding experience?
At the point when you fabricate games for a particular administrator you just need to ponder your player base and market. Moving to an organization with the compass of Light and Wonder implies you need to realize what will work across different business sectors. While my principal center is the UK you need to ensure that you have optional business sectors arranged to guarantee your games have the most obvious opportunity at progress.

As a UK Creative Director at Light and Wonder, what is the most awesome aspect of your situation? How can one functioning day search for you?
I get compensated to make games – what a task! At any one point I will have around 20 games at different progressive phases which implies the days can be very shifted. You could get your day going playing a numerical recreation to find out how that new technician is turning out to feel. Craftsmen will require input on image plan and movements. Client constructs should be played to guarantee that the timings and stream of the game are right. New game thoughts need recording and pitching to the group. It’s all out as everything is continually moving, yet at the same it’s incredible tomfoolery.

Light and Wonder has recently worked under the name SG Digital. What are the main changes since you have rebranded?
It’s permitted us to once again introduce ourselves to the market. Throughout the course of recent years, we’ve greatly worked on the nature of the games that we put out, I actually feel that is just the beginning of our excursion. It’s permitted us to pitch ourselves as another organization that is making especially intriguing games with better elements, improved creation worth and better-quality motors.

We should discuss a few deliveries reported for this mid year. One more title from the Rainbow Riches series is coming this August. Could you at any point enlighten us really regarding the Rainbow Riches Power Pitch?
Rainbow Riches Power Pitch gives the client the exemplary Rainbow Riches base game feel and includes a tremendous 9 x 6 Hold and Win reward round. We’ve tossed in duplicating hot zones, additional lives and an extending reel exhibit for additional worth. Anybody sufficiently fortunate to totally fill the reel exhibit will be immediately granted 10,000x.

Rainbow Riches Power Pitch New Slot Game

The Rainbow Riches has been incredibly famous with players. What is the mystery in fostering a similarly fascinating development?
This is generally the greatest test with Rainbow Riches; we need to push the series ahead however not to such an extent that you switch off the current client base. My group’s most memorable endeavor at a Rainbow Riches was a bunch pays game with a total graphical upgrade of the brand. While it was an extraordinary game, it was anything but a “Rainbow Riches” game and didn’t see even close to the numbers we anticipated.

We have an entire host of mechanics which are cherished by UK crowds that presently can’t seem to be utilized in a Rainbow Riches title yet permit us to stay dedicated to what compels a Rainbow Riches game perfect.

Are there any extraordinary elements in Rainbow Riches Power Pitch players ought to anticipate?
This is the primary new delivery where we’ve included Premium Play. Premium Play permits the player to turn a 1 line, 3-reel opening where you can win monetary rewards or be granted moment admittance to the element.

You have been engaged with the plan and creation of a portion of the top-performing titles like Jin Ji Bao Xi Megaways, Dave Lame: Bad Magician, and Rainbow Riches Power Mix among others. What is the main viewpoint in making an extraordinary and fascinating game?
No matter what the technician it ought to be clear what is happening. Players ought to grasp the game and furthermore comprehend where the dominate potential in that match will come from. In my eyes on the off chance that a player needs to peruse the paytable to comprehend what is happening then you’ve fizzled.

We have an entire host of mechanics which are cherished by UK crowds that presently can’t seem to be utilized in a Rainbow Riches title yet permit us to stay dedicated to what compels a Rainbow Riches game perfect.

— Craig Turner, Light and Wonder

You are mindful in planning games for the UK market. Are UK players not quite the same as players in different business sectors? Assuming they are, how?
Because of the disablement of Autoplay and Buy Pass, you need to return esteem once again to the client faster. A UK client is bound to continue on in the event that they’re having a terrible encounter. You need to figure out how to keep the players connected yet offering low reward hit rates and regular modifiers so they can see the worth.

Might you at any point enlighten us really regarding what’s going on in the Light and Wonders Studio that players can expect in 2022?
The one that I’m most amped up for is our new Mighty Ways technician. Strong Ways is a Ways game where for each triumphant image, the reels will increment in level, so it gives that ‘various ways’ vibe to a game. We will pull out all the stops on that this year: we’ve done Cluedo Mighty Ways – which was a truly impressive game for us – yet we will return and complete 300 Shields as a Mighty Ways game. 300 Shields is only an insane, unstable game, and what we will do is have a super element in that game that you can buy for 1,600x that will give you ensured 300x multipliers on each Spartan win.

I was playing the sim for it yesterday; it’s simply insane and I can hardly hang tight for it! 300 Shields is one of my #1 rounds ever, so to return and do that as a Mighty Ways game is truly energizing. We’ve Got Invaders Mighty Ways coming out later in the year, and afterward I think in November we get done with Raging Rhino Mighty Ways.


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